The Boble app iconBoble

The peopleyou actually see.

Nobody drifts on purpose, it just happens. Boble reads the calendar already on your phone and shows you who you are really seeing. You get it in October.

✓You are in. I will let you know the moment it is ready.
A person page in Boble: Christian, close friend, with twelve months of closeness Planning something with Christian: this weekend, dinner, add to calendar The Boble map: your circle drawn in rings, closest people at the centre

The name

boble noun BOH-bleh
  1. bubble
  2. the few people you were allowed to see during COVID, your designated bubble, and the most honest friends list you have ever had

Your Boble

Everyone, drawn to scale.

Close is earned in hours, not in likes. Nobody moves inward by posting more, and nobody drops off for going quiet a month. Zoom out and two years of people are still there, exactly where the time put them.

The Boble map: your circle in rings, the closest people at the centre The same map zoomed out: ninety-two people from the last two years
A park picnic with friends in Copenhagen, Bo peeking out nervously at the dog

Your companion

And this is Bo.

Bo lives in the app and takes the day as it comes. A tie before your standup, a visor before padel, and a sweatband he is visibly furious about.

Bo dressed for the office Bo dressed for a run Bo dressed for padel Bo after the gym Bo with a scarf and warm coffee Bo cooking dinner Bo ready to travel

Inside the app

Two taps. That is the whole job.

Every evening Boble asks one question: who were you actually with? Tap, tap, done. Nothing to scroll, nothing to post, and nothing sitting there waiting to be fed.

Morning on Today: one warm nudge about a friend The week so far, with a few events still to sort: who was there? Evening on Today: a free night offered back, never filled for you
Coffee with friends in Copenhagen, Bo peeking over a shoulder with his own little cup

The part you are worried about

An app nagging you about your friendships? No.

One a week, maximum. No streak to protect, no badge counting down. When one does land it reads like a friend, not a product. Bo even dresses for the occasion.

Bo in running gear, the notification icon
Boblenow
Been a while since you and Signe ran the Lakes. Sunday morning is free.
Bo dressed for the office, the notification icon
BobleTuesday
Frokost med Christian today at 12:30. The first one in three weeks.
Bo ready to travel, the notification icon
BobleLast month
A year ago today: Møns Klint with the crew. Worth a look back.

Every nudge is worked out on your phone. Swipe and it is gone. Ignore it for a month and nothing at all happens.

A morning run along the Copenhagen lakes, Bo cheering from behind a bench

The road to launch

In your hands in October.

Here is what is being built, and when you get to hold it.

  1. July · done

    Designed, end to end

    Every screen drawn, and Bo given a face and a wardrobe to live in.

  2. August

    The map, made honest

    Reading the calendar, and the one evening question that keeps the rings true.

  3. September

    The daily rhythm

    Today from morning to night, and loose plans that stay alive without a date.

  4. October

    You get it first

    The first real build goes out to this waitlist. It will be rough in places. You are the reason it will not be by launch.

  5. December or January

    On the App Store

    Boble launches on iPhone, shaped by what the first testers tell us.

These are honest intentions, not promises. If a date moves, the people on this list hear it from me first.

Real life is the whole point

Most of us have about nine people who really matter. Go see one of them.

✓You are in. I will let you know the moment it is ready.

iPhone. One email, and nothing else.